Partner-ready website pages for customers who arrive by referral

What goes on the page

We write partner pages with six parts, in this order:

1. A one-line welcome. "If [Partner business] or another business we work with suggested us, you're in the right place."
2. What we do and don't do. Your trade, your service area across Burnaby and nearby cities, and the jobs you don't take.
3. How our referral relationships work. A plain disclosure: whether either business benefits from a referral, and that you'll always quote the referred customer the same way as anyone else.
4. Who we work with. Partner types, and names only where the partner has agreed in writing.
5. What happens next. How fast you reply, what you'll ask, and whether you visit before quoting.
6. How to reach you. Phone, text and email, with the partner code to mention if there is one.

Our disclosure guide has template wording for part three.

Who it is for

This suits owners whose partners already send customers to the website, and owners about to launch partnerships who want somewhere honest to point people. It is also useful when you hand customers on to others, since your own customers can see who you recommend and why.

What is included and the timeline

• A review of how referred customers currently find and contact you.
• The written page, in your voice, using the six-part structure.
• Small fixes elsewhere on the site: consistent phone number, service area and business name.
• Wording for partners to use when they mention you.
• A follow-up after the first month to adjust anything that confuses callers.

Most pages take two to three weeks, including your review. Who publishes the page depends on how your site is run today, and we confirm that in writing in your proposal.

How results are measured

We compare referred enquiries before and after the page goes live, using the tracking record. The questions that matter: do more referred visitors make contact, and do callers arrive already understanding how you work? Owners often notice the second one first, as calls get shorter and quotes start sooner.

An outline you can adapt

Here is the skeleton we start from, with placeholders:

• Heading: "Working with [Partner type] across Burnaby"
• Opening line: "If [Partner business] or another business we work with sent you here, welcome."
• What we do: "[Your business] handles [type of work] in [districts and nearby cities]. We don't take on [types of job you decline]."
• How referrals work: "We recommend a small number of local businesses we trust. [We receive / pay a thank-you for some referrals / No money changes hands.] Referred customers get the same prices and warranty as everyone else."
• What happens next: "We reply within [your agreed time], ask a few questions about the job and arrange [a visit / a quote]."
• Contact: phone, text and email, and "mention [partner code] if you have one".

Each line is short on purpose. A referred customer is checking, not researching.

Mistakes to avoid

• A wall of partner logos. It reads as a directory and helps nobody decide.
• Hiding the relationship. If a fee exists, say so plainly on the page.
• Burying the contact details. Phone and email belong at the top and bottom.
• Promising what partners can't control. Don't state their prices, response times or warranties; let them speak for themselves.
• Creating pages for each partner. One good page is enough. A string of near-identical partner pages looks like a link scheme and adds nothing for the reader.

For broader website work, such as service pages and local search, see our sister site BurnabyAgency.ca. For plan costs, see pricing, and for how we approach Burnaby by district, see areas.